Junior becomes insta-famous with entreprenurial fan pages


By Aidel Townsley, Staff  Writer

NBA basketball has risen to become the country’s second-favorite sport to watch. Junior Aron Cohen has turned that fact into a lucrative business that he operates from his computer, sometimes at school.

Among the many social media outlets that pro sports has spawned, Aron’s three Instagram accounts have 160,000 followers combined.  He started his first account, lakersalldayeveryday, Aug. 1, 2013 out of love for the Lakers, and it is now apparently the second-largest Laker Instagram page in the world.

His other two accounts are dodgersalldayeveryday, about the Los Angeles Dodgers, and communitynbamemes, about the NBA.

“I thought I would forget about it in a week but I kept on getting more and more followers and it motivated me to keep going,” Aron said in an interview. “I never expected it to even get over a thousand followers.”

Although his accounts require hard work — up to two hours on game days — he enjoys running them and plans on continuing.

He has a methodical way of posting consistently. He obtains his photos from Google or photos he’s been tagged in, and his only informational sources are Laker Twitter accounts and other major Twitter sources. When he needs to update during school, he does so – rushed – and puts out a simple update with a picture and a basic caption.

He also takes advertising. Companies often approach him to either post ads on his page or to promote their companies on Instagram, directing web traffic to their website. He became the Instagram promoter for Adidas Outdoor after he  went to their office and presented a PowerPoint depicting why he was best suited for the job. He said he earns at least $200 a month, which can rocket up to $900 when Kobe does something special.

He also sells products on his website LADE.BigCartel.com, which started when he sold a tee-shirt he designed to 45 people, earning $550. This, he says, has taught him valuable skills.

“I gained a huge skill of sports management,” Aron said, “and also it’s taught me a lot about advertising, and I gained skill in the area of social media in general.

“I don’t let it get in the way of my school work, I manage my time,” he said. “For example, whenever there is a Laker game I either do my homework before or after the game, because I need to give updates about the game.”

All this has shown him that if he puts his mind to something, he can complete it. He thinks of working in social media sports management or advertisement professionally one day.

There have been challenges as well. Aron was once hacked, and he also has received online criticism. But he has also been reposted by George Lopez and Jordan Clarkson, and is followed by nine current or past Laker basketball playerse.

Aron’s future with his accounts is unknown. For example, if he attends college in a different time zone, it would be impractical to continue the accounts.

Until then, though, he has many fans who hope he’ll continue his social media presence with zeal.

“I love it,” said junior Isaac Goor. “It’s repping Laker pride even though we’ve been playing like garbage. It shows Lakers fans are not bandwagonners and they still love the team.”